Essentia Health
Vision Northland Videography Series
THE CLIENT
Headquartered in Duluth, Minnesota and serving ND, WI and MN — Essentia Health is an integrated healthcare system.
THE DELIVERABLES
In 2022, Essentia Health contracted our team to showcase updates on its Vision Northland construction project based in Duluth.
THE CREATIVE
Our videography/drone videography aims to capture construction of Essentia’s state-of-the-art facility and care enhancements.
Essentia Health
Services Provided
Hospital and Healthcare System Marketing and Advertising
Creative Brief Development
These documents are the focal point of everything we do at Kero Creative. We believe great creative work is only accomplished with a solid foundation of documentation to ensure we are aligned on vision prior to conducting any work.
Messaging Strategy
As part of our messaging strategy, we work 1:1 with clients to strategize and craft talking points for all on-camera stakeholders to ensure the intended messages are communicated effectively.
On-Site Shoot
Kero develops with a cost-effective shooting strategy aimed at capturing high-quality video, visually engaging video in the least disruptive way possible to your clients and customers’ experiences and staff members’ schedules.
Editing + Production
Our team streamlines the editing and production process to ensure a high-quality, professionally produced product with exemplary visuals and studio-quality sound. We then create tailored videos for multiple platforms, including content for both internal or external use.
State-of-the-Art Videography Equipment
When on-site at a client shoot, we take into consideration the exact type of videography equipment required to develop a high-quality deliverable. With that, we utilize our high-quality Canon DSLR camera, our Canon EOS C200 Cinema Camera, a gimbal, various prime lenses to get the highest quality picture possible and also use of our DJI Mavic 2 Pro drone to get stunning 4k ariels.
Expert Creative Direction
Time is precious on video shoots, and we work hard to ensure the impact on our client schedule is limited. With that, Kero Creative’s on-site coordinator ensures we efficiently and effectively capture every shot and soundbite necessary to do the job right.
