Copywriting
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With our strong background in journalistic writing, we are often hired to produce advertorials for clients seeking to pay to place a journalistic-style ad in local, regional and national publications.
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When a client has a message to get out that requires careful crafting, we partner with clients to ensure whatever news they have to share is done in the best light, with utmost professionalism. We’ve helped clients navigate sensitive communication from carefully-crafted internal communications to warm-hearted yet targeted campaigns.
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We take pride in our ability to insert ourselves into someone else’s shoes and write under their name. As part of any ghostwritten piece, we interview stakeholders to explore their word choice, tone and other important aspects of their voice. Our most rewarding work in this arena has been ghostwriting a book for an author who was one of Forbes’ “Coach Council” and continually writing as a bank president with confidence, bravado, and a little bit of swagger.
Limited examples on request with non-disclosure agreement signed.
Whether a professional writer’s touch is helpful to clean up client-facing communication on processes and procedures or internal communications aimed at creating change – our writers are skilled in this capacity and eager to serve.
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Graphic Design
Whether a client is seeking a simplified logo to visually represent their brand or something more advanced and hand-crafted, Kero Creative’s graphic designer is an innovative thinker aimed at catapulting a brand’s visual identity.
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Materials used to promote your business or organization might include newsletters, pamphlets, business cards, giveaway items and swag, labels or packaging. Kero Creative can work with you to design the proper presentation for any medium so your message is distributed in a way that makes sense.
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Our team is experienced at event and trade show marketing – managing everything from booth layout to print materials, booth graphics to developing innovative ways to make a sale on-site.
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We utilize the brand’s foundation and enduring reputation to improve the design, move it forward and use color theory to elevate the brand and influence their audience.
Create a foundation to manage your brand independently with Brand Hub establishment in Canva, a brand foundation in email marketing, a WordPress website’s theme settings or branded letterhead.
This is all to ensure you are able to implement your brand across all platforms without the constant need for an agency or in-house designer.
Videography
These videos are aimed at elevating a company or non-profit, sharing its story in video format with its current and potential customers, donors and other stakeholders.
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Kero’s videographer is a commercially licensed drone pilot, allowing us to capture video and photos of your region for use in a variety of materials.
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Photography
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Professional, properly lit photography goes a long way in catching an audience’s attention. From product photography to photography showcasing services, our photographer/videographer’s exceptional eye can help you stand out.
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Over the years, we’ve had numerous opportunities to help showcase the strength of a brand by introducing customers to a client’s workspace and facility while also sharing a sneak peek of what it looks like for those working at an office. When creating engaging content for emails, social media, websites and digital advertisements, we know that one of the most successful ways of sharing a brand story is through moving images of team members – reflecting the warmth and energy of a client’s organization.
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Website Design + Development
We have extensive experience with the most popular content management systems: WordPress, Shopify and Wix.
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When leveraging thoughtful design with a thorough user experience plan, our team is adept at designing a website that encourages users to take action – whether it’s through lead generation or an e-commerce experience.
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Kero Creative has worked on client websites with products ranging from 5 to 1,500 – using a scripting process to expedite the onboarding of products into an e-commerce platform to help support a client for a fast launch.
We have extensive experience with the most popular e-commerce systems: WordPress with WooCommerce, Shopify and Wix.
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Website Hosting
Amazon Web Services (AWS) offers reliable, scalable, and highly-secure cloud computing services — and was selected as a hosting platform for the U.S. Federal Government. That’s why Kero Creative hosts all client websites on this powerful platform. Our team is exceptionally responsive to outages and issues (if encountered) and is available on an emergency and overnight basis if needed (at an emergency rate).
Website development and hosting projects include free SSL certificate implementation to protect your website from outside attacks. We will also handle registering your domain with AWS for you, efficiently taking your site from concept to reality.
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Images and media are resized to perform well on social networks. We keep track of all the specifics, so you don’t need to, and everything you upload will look right the first time.
Each social media platform hosts a unique audience with different likes, dislikes, wants and needs. By researching these demographics and comparing them with your company’s goals, we can identify the ideal audience for your product or service and develop that into an engaged community of prospects.
Your perfect customer is probably checking their favorite social media platform once a day – likely more than once! Grab their attention with ads created specifically for social media deployment.
Digital Marketing
We have experience with Constant Contact, Mailchimp, Active Campaign and others.
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Kero Creative has experienced substantial success in helping organizations launch and manage text message marketing platforms. From creating opt-in/opt-out processes to curating subscriber lists – and ultimately, drafting content, reviewing results, and making suggestions for improvement.
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Brand Audit
Kero Creative is skilled at serving as an outside party to conduct audits of every element of a client’s brand and marketing/advertising efforts. Reviewing analytics, campaigns, messaging, design and the like – we offered unbiased feedback to help clients understand their strengths and areas for improvement.
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Google Ads + Analytics
Kero Creative’s marketing professionals have mastered the skills to achieve certification in Google Ads Display, Google Ads Measurement, Google Ads Fundamentals and Digital Sales.
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Kero’s staff is certified in Google Analytics 4 to guide our clients through the setup and analysis of their site and its long-term goals.
With its library of useful tools, Google has simplified deployment and management of these with Google Tag Manager. Using Tag Manager, you can update conversion tracking, analytics, and more without editing the code on your site.
Kero Creative can establish an account for you, or we can manage an existing account.
Kero Creative can optimize your site’s content and measure success with the help of Google Search Console. We apply Search Engine Optimization to your content, then keep tabs on how everything performs so we can provide you with the best suggestions for staying at the top of Google’s search results.
Technical Website Analysis
Leveraging industry best practices and high-performing software plus our team’s expertise, our agency runs complimentary technical analyses for clients seeking to understand the issues with their website (broken links and images, 4XX pages) which are impacting their audience’s user experience and damaging their SEO. As part of this analysis, we offer insights from the team on the highest to lowest priority items to tackle – even if they choose to hand it off to their current web management team for execution.
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API Development
Our senior server administrator is skilled at using custom code to allow two programs to interface with each other. A great example is when we worked with Syand Corporation to showcase tailored SmileBack (customer survey) results to clients on their website.
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Search Engine Optimization
Compliance
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We’ve helped many companies successfully navigate compliance with the Americans with Disability Act (ADA) as it pertains to digital properties – working with clients to prioritize and phase this in as budget becomes available.
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Storytelling-Focused Services Designed to Convert
Kero Creative is a woman-owned, disability-led, full-service advertising, marketing and communications agency — and we believe authenticity is the best way for companies to build brands people can truly believe in.
We Believe In the
Power of Stories
Social Media